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'Wealfie' Brazenness

How do I get my fiancé to see that it is not polite to brag about his riches on social media by taking selfles while standing in front of his latest acquisition?

It’s embarrassing. He feels he has to show off his toys — including a private jet and Italian race car — on Facebook so that his friends and colleagues will see how successful he is. How do I help him understand that it is not polite — or cool — to brag about his wealth?

–Anonymous, London, UK

Artists have been painting and drawing self portraits for centuries. Taking a selfie, a photo of yourself, is not an anomaly. The need to connect and be recognized is inherently part of our makeup in a society that encourages self-expression — taking photos of ourselves.

Posting ‘wealfies’ is how your fiancé shows off his wealth by taking selfies  along side his outrageously expensive props. Seeing a friend or colleague’s ‘wealfie’ taken in St. Moritz about to ski a run and then sipping champagne on a yacht in St. Bart, gives glimpses of a privileged life.

Mention your concern to your fiancé. Remind him that now that he has showed the world his expensive toys, enough is enough. Suggest that for you and his self-respect going forward, he makes a New Year’s resolution to stop flaunting his riches. Tell him boasting makes him seem insecure — and you know he’s really cooler than that.

~Didi

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